Welcome to my world. After growing up on the (not so) mean streets of North Phoenix, I studied at both the University of Arizona and UC Berkeley. After living in Spain and Italy, I headed to Boston to write for a start up social media company and eventually made my way to Southern California to lead creative, content marketing and strategy for lifestyle, eco-friendly and technology brands.
Professionally, I am a creative brand strategist with 10+ years of experience. Personally, I’m a 500 hour certified yoga teacher, organic farmer and resident philologist. I strive to spread sustainability and conscious lifestyle globally. I am also a lover of cookies and cookie-related things.
Bottom line, I am equal parts determined, creative and playful – but always striving to engage in all of my endeavors with integrity.
Won Perfect Pitch Award for Tech Product before actual launch, Inc. 5000 and Downtown Business of the Year Awards; influenced 600% growth landing number 16 spot in the Fastest Growing Companies; supported acquisition strategy for digital media company that sold for $60MM; received OMMA Award for Web Site Excellence; top 10 New York Times BITS blog post; graduated Summa Cum Laude, appeared in both Who’s Who in Graduate Schools and on the Chancellor’s List; redefined digital campaign metrics and helped publish 4 industry whitepapers on reach, engagement and customer acquisition
- Creative Direction
- Brand Management
- Social Media Strategy
- Content Marketing